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Brochures tell people about what you’re selling; whether it’s a product, a tourist destination, company services or even yourself. It has to have the company information, the details of what youre trying to sell and of course has to be eye-catching so that your customers pick it up.
Used with websites, business cards and other media, brochures are powerful marketing tools that can net you more customers. If you use them right your customers are likely to keep these leaflets and come back for your products, but if you do it wrong you’ll soon find them inside the closest garbage can near your establishment. Yikes! Read the rest of this entry »
Anyone with a website these days needs to be taking part in at least basic SEO. It’s no longer a suggestion; it’s a necessity. SEO, or Search Engine Optimization, is how website owners can get their site ranked in the search engines like Bing, Yahoo, and Google.
In a nutshell, SEO is all about getting a higher rank in search engine results, and of course that means more traffic, more leads, and ultimately more sales on the back end. Most large websites do the majority of their business with traffic coming from search engines, so you can get an idea of how important it is. Read the rest of this entry »
Once you have decided on an appropriate CTA (call to action) for the tradeshow you plan on attending to represent your local business, in addition to how it will best benefit your ROI (return on investment), it is important that you focus on effectively promoting your local business to fulfill your goals when you decided to attend the event. The promotional avenue you choose may vary depending on your location, where the trade show is held, and your target audience. Read the rest of this entry »
Branding is one of the more important parts of your business. People can identify with you and because of this, purchase your goods or not choose to. Some companies may not necessarily have the best products available, but because they have fantastic branding, they attract customers and repeat business. Read the rest of this entry »
Not long ago, our top options for marketing our business were to buy space in a newspaper, a static billboard, or a 30-second commercial spot on television. Now, we have the opportunity to push our brand out in front of a greater audience than ever before…at a fraction of the cost.
Think about what the internet has done for business. If you owned a business 20 years ago, you relied on your sales force and your marketing team to travel, make phone calls, knock on people’s doors, or whatever it took to let people know your company existed. Read the rest of this entry »
These days no one makes a decision without first doing some research online. That goes for things in every part of life, a good mechanic, a new doctor, and even a new hair salon. The importance of being easily accessible and available to the new-age internet consumer is a very valuable tool for your small business, one that should not be overlooked or under developed, mainly due to a lack of experience in the field. Read the rest of this entry »
In any organisation, the biggest asset, and usually the most expensive, is the workforce. For the business to thrive, it is essential to get the very best from your staff, and the most economical way of doing this is to keep them happy.
There are many theories as to why happy staff equate to a productive business, and I will endeavour to expand on this by considering what I believe to be the five most obvious. Read the rest of this entry »
When it comes to starting your own business these days, you don’t really need to have a lot of experience or time to get things going. With the Internet, new avenues of revenue are being created for different people all over the world. You will be able to start up a full time business in a few days if you really know how to use the Internet to its full potential. Here are a few business ideas that you can use to start something new without a lot of money to get going. Read the rest of this entry »